Sweet Nothings was born out of a simple but powerful frustration: why is it so hard to find clean, convenient snacks made from real food?

Our co-founder, Beth Porter, was a mom on a mission, tired of scouring store shelves for organic, recognizable ingredients to feed her young family. Growing up in a household where canned vegetables were the norm, Beth knew firsthand how hard it could be to access fresh, nutritious food. So she started experimenting in her own kitchen, blending whole fruits, nuts, and seeds into quick, satisfying recipes her kids actually loved.

Just a couple miles away, Jake Kneller, then a business student, was chasing the same idea from a different angle. He was passionate about health and wellness, and constantly tinkering with snack recipes in his apartment, offering samples to classmates and dreaming up the next better-for-you food concept. When a mutual friend introduced Beth and Jake, they quickly realized they shared the same vision: to make it easier to eat more of what we need, and less of what we don’t.

What began as a recipe swap over coffee soon became Sweet Nothings.

Today, Beth still creates all our recipes in her kitchen, now including our Smoothie Bowls, and Nut Butter Bites. And while we’ve grown into a full team of passionate food-lovers, that founding mission continues to guide everything we make. Whether you’re a busy parent, a picky toddler, or just someone trying to eat well on the go, we believe real food should be easy to enjoy.

As we continue to grow, we stay grounded in the principles that have shaped Sweet Nothings from the beginning.